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Eight percent of Internet users account for 85 percent of the clicks on display ads

Written by IT News on 4:53 AM

Eight percent of Internet users account for 85 percent of the clicks on display ads

I think people don't like ads. All that Yahoo still has a big piece of the display advertising market. With its many features and preference for large ad banners splattered everywhere on Yahoo makes a tidy sum these ads. So much that we tried and failed to get into the game for a while now. But it shows that display ads actually becomes much less attractive to users, at least in different circumstances.

A new study from ComScore shows that the number of internet users actually click on ads halved over the past two years, not that it was such a large share in the first place. In a previous study in July 2007, showed that only 32 percent of users click on an ad displayed in Mon number has decreased significantly to only 16 per cent in March 2009. As bad as it seems, it becomes worse when only 8 percent of the Internet population accounts for 85 percent of the clicks on ads, so click-through rate for display ads are somewhat outdated.

But it is not as clear cut as ComScore explains: "Today, marketers are trying to optimize their advertising campaigns are only around when no weight to 84 percent of Internet users not on an ad. This is totally wrong thing to do, because other comScore research has shown that non-clickable ads also have a significant impact, "Linda Anderson, Vice President of comScore Marketing Solutions says.

ComScore has found that place, despite the low click-through rates, display ads have a significant impact on the market, as measured by other indirect factors. Other studies have shown that users are exposed to the ads were much more likely to find the product or brand presented and also a visit to the website of the company. "As a result, smart marketers move to an assessment of the impact that all opinions - whether clicked or not - on consumer behavior, reflecting how traditional advertising is measured by decades of achievement and frequency metrics," added Anderson.

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