IT News & Technology update

Google launches a new tool that offers insights into global and local search behavior

Want to know what was the most popular travel-related query in the last 30 days or during the past year in the country? Some would say that Google Trends fits this work is just perfect. But it was really to be different, and launched another tool to help advertisers, merchants and ordinary users who are interested in the search patterns from a particular region and within a given time.

Google Insights for Search is a tool that was launched yesterday. It provides diagrams and charts on the allocation of areas and specific words in the queries of people from different regions. A global report is also available on demand. Basically, the tool consists of a graph that follows the search trends during the selected time intervals. Even some of the most representative news stories that are written on this subject are marked in the chart and displayed in the right corner of the page.

In addition to the display of trends over a period of time scale, users also show the distribution of interest in a selected area. If someone is looking for a global report, for example, the tool will give them a beginning of the countries in which a particular subject was considered most interesting. In addition, offered a graph of rising searches, which shows the growth of related keywords in selected time.

If the search is related to a term that also has a secondary importance, selecting a filtering category from the Arts, computers, food and beverage, Real Estate, science and many others, allows users to obtain the most accurate results to their questions. Google normalizes data before offering an image of regional interest in a particular topic.

This means that certain variables are excluded from the analyzed data, on the assumption that a country with a small number of inhabitants would never have a chance to appear in a worldwide ranking. Google ignores the population of a country, with an exclusive focus on the percentage of people who are looking for something. For example, a country with 1 million inhabitants will take a better position than the United States in a "watermelon" search ranking, on condition that 90% of the 1 million people contains the name of this fruit of their searches.

No Comment | Posted in » Google, google news, Google Search, News  

Google ranking is not manually adjusting

Google on the principle of sharing it with consumers, not technical, easily understandable language, appears once again. The Google decided to reveal the philosophies that stand behind their search ranking system that is probably what single them out from among the competition. For starters, Amit Singhal, Google expert, responsible for the classification of the team, negotiations on the official blog of Google for their interests and efforts to offer "locally relevant results served worldwide."

As is now generally known, the company must deal with billions of queries that must be returned with the most accurate results. Even if consumers can get little frustrated when the results of their mother tongue, are not exactly what they were hoping for discrepancies give developers a better understanding of what needs to be improved.

The second criterion for ranking team is "Keep it simple." "Well, as the search systems go, given the wide range of consumer applications, we have to respond in many languages, it is easy to go on the road, where more and more complexity creeps into the system to serve the next partial fraction of inquiries, "Obyasnyava Singhal, as to why this task is increasingly difficult. Efforts should be aimed at preserving the simplicity when they carry out some changes in ranking. And this happens about ten times a week so that the team should, under all circumstances, remember this principle every time they change something.

However, the defining principle applies to the prohibition of all manual operations. Developer underscores, it is not fair for a person to interfere in the work of algorithms and subjectively choose what is and what is not of general interest.

"The second reason we have a principle against manually adjusting our results is that often broken query is only a symptom of a potential improvement to be made our algorithm ranking," said Singhal, stressing once again how important it is to failure improvement. Assistant to the Google also promised future post with some in-depth technical details of their work.

No Comment | Posted in » Google Search, News, rangking  

Google made software for Nokia S60!

It’s conformed that Google has recently launched a new provision Research for Nokia S60 devices. This small application (which looks like a gadget, but it is not) provide, is the quickest way from the research on the Internet from a phone S60. You can do this by clicking on the display of the phone Idle, a link to a field that in the Google search, you can enter what you are looking for. As soon as you entered, and press "Search", a web page is displayed, with the requested information.

The link is not working at all S60 cell phones, but only to those who have
A "pencil / change / edit" or "Control" (E61/E61i like Nokia, the Nokia N73 and Nokia N95), as input for the search terms that you initially proposed one of these buttons.

For those who do not have a phone with a pencil / change "or" Control ", the application of the research is also available from the usual launcher and works the same way. Of course, you should install the application before you can use it - you are free to install it, if you at the website of Google on your mobile phone S60. It is sufficient for a link to "Search".

The request must be submitted to the Google search with many options that users can now change their position (in a different zip code), go to the "normal" of the results (if, for some reason, they do not like it, the results Mixed Mobile), or disable the access keys. Moreover, the software is based on the improvement of Google search for mobile phones, made available to the company from Mountain View, at the end of last month. The new search engine is fast and it filters the results, so that you get the information exactly as you want without you on the content is not relevant.

This has been announced by Google and Nokia in the Mobile World Congress (11th to 14th February) that in future Nokia phones, the search engine Google in the query by Nokia this way by default offer a fast and easy access to information on the Internet. However, until all Nokia devices integrate to Google search engine, has recently announced that the software for S60 is able to do searching the Web easier.

No Comment | Posted in » Google Mobile, Google Search, Latest Mobile, Mobile News, Nokia, Nokia Mobile Phones, Phone Systems, S60, search engine