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Eight percent of Internet users account for 85 percent of the clicks on display ads

Written by IT News on 4:53 AM

Eight percent of Internet users account for 85 percent of the clicks on display ads

I think people don't like ads. All that Yahoo still has a big piece of the display advertising market. With its many features and preference for large ad banners splattered everywhere on Yahoo makes a tidy sum these ads. So much that we tried and failed to get into the game for a while now. But it shows that display ads actually becomes much less attractive to users, at least in different circumstances.

A new study from ComScore shows that the number of internet users actually click on ads halved over the past two years, not that it was such a large share in the first place. In a previous study in July 2007, showed that only 32 percent of users click on an ad displayed in Mon number has decreased significantly to only 16 per cent in March 2009. As bad as it seems, it becomes worse when only 8 percent of the Internet population accounts for 85 percent of the clicks on ads, so click-through rate for display ads are somewhat outdated.

But it is not as clear cut as ComScore explains: "Today, marketers are trying to optimize their advertising campaigns are only around when no weight to 84 percent of Internet users not on an ad. This is totally wrong thing to do, because other comScore research has shown that non-clickable ads also have a significant impact, "Linda Anderson, Vice President of comScore Marketing Solutions says.

ComScore has found that place, despite the low click-through rates, display ads have a significant impact on the market, as measured by other indirect factors. Other studies have shown that users are exposed to the ads were much more likely to find the product or brand presented and also a visit to the website of the company. "As a result, smart marketers move to an assessment of the impact that all opinions - whether clicked or not - on consumer behavior, reflecting how traditional advertising is measured by decades of achievement and frequency metrics," added Anderson.

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Yahoo's upcoming ad campaign will focus on its strength as online portal

Written by IT News on 7:29 PM

Yahoo has to innovate its services and image for several months, since Carol Bartz took over as CEO, not to mention an endless series of closures and a new website design, do not do it again, much of the discussion. But now the company will apparently launch a major advertising effort, ramp up through the third and fourth quarter and next year. The campaign will be presenting at this year's Advertising week, starting September 22 in New York, have found AllthingsD.

The campaign will focus on the key strength of Yahoo, which it considers that its size and market share, in the hope that advertisers believe that this, too. There are not many details about the direction of the campaign, but the overall idea is that Yahoo is the only source for online content, is "home network" in the company touting in recent months. If more people begin to believe it and sees it as such, then perhaps more likely to advertisers to buy ads on Yahoo's extensive list of online properties.

Despite its problems, both with shareholders, and to some extent revenue, Yahoo is still a major power on the Internet and attracts enough traffic to compete with the big online players, Google, Microsoft and, more recently, Facebook. Her image has hovered in recent years, however, and it never quite matched Google at any time, so a big focus will be on strengthening its brand.

It is not only increasing its advertising efforts, because Microsoft has reportedly close to 100 million U.S. sums have been spent promoting his new Bing search engine and can spend more if they updated Bing 2.0, where the details are still scarce launches. Even Google had to dig into their pockets and bring in some good, old-fashioned advertising, including a billboard campaign for Google Apps suite for businesses.

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