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Google’s Search Share Drops

Written by IT News on 7:09 PM

Still kicks the others’ a**es though
By: Vlad Constandes, SEO News Editor | softpedia.com

Nielsen has released the numbers for the search share ratio for December 2007 and they confirmed what needed no confirmation, that Google rules the land, that it is king of the castle and an array of expressions similar in meaning. There are really not enough words to explain the way the Mountain View-based company has risen from a garage project to ruling the market ahead of names that have a history on the Internet and with huge impact.

Over half of all the queries run in the United States have had the Google logo standing right next to them: 56.3 percent, or 4,062,536,000, according to the stats. The runner-up, Yahoo!, has had a little over a quarter of that number, 17.7 percent with 1.2 billion. Even lower than that we find Windows Live Search, 5 million shy of reaching the billion round number and there’s no point in digging even deeper.

Despite the obvious dominance, Google’s Search Share actually dropped from 57.7 in November to 56.3 in December. A descending train that the other major player in the field, Yahoo!, has jumped on as the Sunnyvale-based company saw its percentages drop from 17.9 to 17.7. All of that came to be good news for Microsoft who saw a rise like it hadn’t seen for ages with the missing percentages from the previous two gatherings under its protective wing: 1.8 % higher than the last month with 13.8 % compared to 12%.

The Nielsen data came on the heels of comScore releasing the numbers that showed how, every year, fewer and fewer Americans trust the results returned by the search engines. With Google owning such a big piece of the pie, it was only logical for it to be the number one target affected by the lack of trust.

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