Google ranking is not manually adjusting

Written by IT News on 8:17 AM

Google on the principle of sharing it with consumers, not technical, easily understandable language, appears once again. The Google decided to reveal the philosophies that stand behind their search ranking system that is probably what single them out from among the competition. For starters, Amit Singhal, Google expert, responsible for the classification of the team, negotiations on the official blog of Google for their interests and efforts to offer "locally relevant results served worldwide."

As is now generally known, the company must deal with billions of queries that must be returned with the most accurate results. Even if consumers can get little frustrated when the results of their mother tongue, are not exactly what they were hoping for discrepancies give developers a better understanding of what needs to be improved.

The second criterion for ranking team is "Keep it simple." "Well, as the search systems go, given the wide range of consumer applications, we have to respond in many languages, it is easy to go on the road, where more and more complexity creeps into the system to serve the next partial fraction of inquiries, "Obyasnyava Singhal, as to why this task is increasingly difficult. Efforts should be aimed at preserving the simplicity when they carry out some changes in ranking. And this happens about ten times a week so that the team should, under all circumstances, remember this principle every time they change something.

However, the defining principle applies to the prohibition of all manual operations. Developer underscores, it is not fair for a person to interfere in the work of algorithms and subjectively choose what is and what is not of general interest.

"The second reason we have a principle against manually adjusting our results is that often broken query is only a symptom of a potential improvement to be made our algorithm ranking," said Singhal, stressing once again how important it is to failure improvement. Assistant to the Google also promised future post with some in-depth technical details of their work.