Canadians Dig Online Banking
Written by IT News on 8:40 AM
It's easy to have control over your bank account from home or work. In the remote control of the accounts is the best performance, as the survey shows undertaken by ComScore, from Canadians. 67.1 percent of Internet users in this country have banked online in April 2008.
This percentage overpasses easy one against another English-speaking countries. While Britons are using online banking rate of 49.5%, 44.4% of Americans use this method, with the last spot was held by Australians, with a 41.7% rate of use. Annual growth is not that significant, with only 2%, but this does not change the international ranking. The average number per minute spent in this type of websites from one user is 46, while the number of visited pages per person is 121.
RBC Financial Group, the most visited Canadian banking site, represent one third of the market, closely followed by TD Bank Financial Group. National Bank of Montreal site that recorded the most impressive Ascension - 22%, came third in a survey.
45-54 segment is the age when most active online bankers in Canada are located. "Segment as the high penetration (73 percent), and the frequency of use of heavy (12 hits and 157 pages of visitors per month)," because the survey shows. This is consistent with the fact that people that age usually administrate the highest amount of money that could have an impact on their behavior online.
The survey also be taken into account item called "Light users," not making a habit of dealing with online banking sites. This is the most vulnerable categories of consumers because they are not set their preferences just yet. As to the data show that to attract more users light, banks must rely on rental cars, private finance, online commerce, career training and education. They are to the top pick of those who do not use online firing on a regular basis.
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