Google launches a new tool that offers insights into global and local search behavior

Written by IT News on 5:41 AM

Want to know what was the most popular travel-related query in the last 30 days or during the past year in the country? Some would say that Google Trends fits this work is just perfect. But it was really to be different, and launched another tool to help advertisers, merchants and ordinary users who are interested in the search patterns from a particular region and within a given time.

Google Insights for Search is a tool that was launched yesterday. It provides diagrams and charts on the allocation of areas and specific words in the queries of people from different regions. A global report is also available on demand. Basically, the tool consists of a graph that follows the search trends during the selected time intervals. Even some of the most representative news stories that are written on this subject are marked in the chart and displayed in the right corner of the page.

In addition to the display of trends over a period of time scale, users also show the distribution of interest in a selected area. If someone is looking for a global report, for example, the tool will give them a beginning of the countries in which a particular subject was considered most interesting. In addition, offered a graph of rising searches, which shows the growth of related keywords in selected time.

If the search is related to a term that also has a secondary importance, selecting a filtering category from the Arts, computers, food and beverage, Real Estate, science and many others, allows users to obtain the most accurate results to their questions. Google normalizes data before offering an image of regional interest in a particular topic.

This means that certain variables are excluded from the analyzed data, on the assumption that a country with a small number of inhabitants would never have a chance to appear in a worldwide ranking. Google ignores the population of a country, with an exclusive focus on the percentage of people who are looking for something. For example, a country with 1 million inhabitants will take a better position than the United States in a "watermelon" search ranking, on condition that 90% of the 1 million people contains the name of this fruit of their searches.

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