Electronic Arts Is Targeting the Wii

Written by IT News on 11:24 AM

Game to construction Conference is a great opportunity for game publisher to offer information on upcoming projects and get some quick feedback with the assessment of the reaction of the audience, which is composed mainly of professionals and industry insiders. This is exactly what is an electronic arts in Paris, when talking about his new Play All initiative, which aims to bring EA games to more players using high availability.

David McCarthy, vice president of electronic arts and executive producer of the new Play All concept, said the traditional gamer demographic, males from 18 to 34 years old player with hardcore trends, not for breeding, so EA seeks to extend its reach new and different groups, mainly women and older players.

He described how the company is already the first step, and one even slightly, with the release of the family Play, the initiative for implementing a more favourable management of the family. He said he was "very risky proposals to us. It really was a departure in the way of allowing players to facilitate the control actions in the game. He ultimately failed to bring results, but EA is looking at how Nintendo, Wii and with the tracking capabilities, is the simplification of control.

Another venture into more family friendly territory of EA is ground from EA Sports and McCarthy pointed out that this template is good but the implementation of the final product suffered.

Now, All Play is set up to help EA reach new customers and to attract games. The company wants to Play All playful games of visual terms, while offering interesting and easy to understand mechanics of the game. Most of the games on Play All concept will make their way to Nintendo Wii due to a scheme to control public and consoles.

The decision to attract more diverse audience is reflected in staff policy. EA of frontman said that "if you are female game designer with little experience, you are absolutely gold right now. We do not have enough female developers, and we need more of them. So girls, Electronic Arts a sign if you can design games.